Richie Jaynes red checked shirt 1
Photo Courtesy: Richie Jaynes
Richie Jaynes received an athletic scholarship to play football at Abilene Christian University then transferred to Texas A&M Commerce University where he continued to play football and received his degree in Kinesiology and Sports Studies.
Upon graduation he received a position as an Assistant Strength and Conditioning coach at a major university in Dallas,Texas. At the age of 23 he bought a fitness center in Dallas where he maintained and ran a successful 12,000 square foot facility with over 3000 members before selling and opening The Gym, Dallas’s best athletic training center.
He was recruited to help build and lead a sales and marketing team for a several hundred million dollar direct sales company in Dallas, TX. At the age of 27, Richie became one of the top producers and owner of Advocare International, a nutrition company that has pioneered the world of Athletic and Well-Being supplementation. He lead a team of over 400,000 people and generated sales in excess of several hundred million dollars. Getting back to his roots and passion, Richie focused on the nutritional business creating product and business concepts and formulating world class nutritional products. He partnered with a world class product formulator and manufacturing plan and assembled a team of professionals in the IT and nutritional marketing departments. The company 360RX has sold millions of dollars in nutritional products that he put together with his championship team.
Richie has help create cutting edge products with patented and patented pending formulations. He was also a contributing editor to a best selling book with Richard Branson called Performance 360 Special Edition Success.
Warren Bobrow=WB: Why CBD over vitamin supplements? What sets Hemp Lyfe products in front of any of the multitudes of products with similar names on the market?
Richie Jaynes: I necessarily do not believe CBD over vitamins and vice versa. That would be foolish for me to say. Having 27 plus years in the fitness space. I believe being healthy and living an optimal life is like putting the pieces of a puzzle together. They each have its place in someone’s journey toward a more vibrant and healthy life. CBD offers many qualities and benefits that vitamins can’t. We believe that CBD has been the missing piece to the puzzle, that we now have discovered is a remarkable element. CBD is able to address someone’s health and wellness in a totally different and more effective way than we have been able to in the past. Hemp Lyfe was created and founded on the basis that we would bring proprietary IP’s and delivery systems to the market that have not been seen or have perfected. Hemp Lyfe has positioned itself and has partnered with some of the most advanced technologies to have been discovered today in the CBD space. One of those being our flagship product our full spectrum CBD inhaler. Our inhaler has a trade secret slurry. This slurry makes our inhaler the most desirable inhaler on the market. This trade secret sets us apart. In addition, we have also brought to market a patent full spectrum powder. Unlike most powders which are isolate powders ours is a full spectrum. These powders come in a few different forms. One being an electrolyte energy for a person that is active and another that is a sleep one infused with melatonin. Then we have e daily CBD powder that can be used with your smoothie or protein shake or whatever you may be drinking that day. These proprietary products and delivery systems is just one of many things that sets us apart.
WB: Do you use hemp or low THC strains for the entourage effect? How do you determine dosage?
Richie Jaynes: We use a full spectrum Hemp which includes the terpenes to help with the entourage effect. Federal law requires our products to be below .3% All our products have below the federal limit of .3%. At Hemp Lyfe along with our strategic partners. We take extra measures to make sure our products test well below the federal limits. So, you will see most of our, if not all our COA’s will be coded with ND. Meaning non-detective. We also go through a few extra proprietary steps to ensure that our customers are getting a pure clean ethical product. The dosages have not been set yet by the FDA. So, we use past data in the industry that suggest the amounts of dosages that a typical person should take in a serving. Such as in our inhaler. We have a serving of two puffs which gives a person a 5 mg metered dose per puff. Totaling 10 mg per serving.
WB: Please tell me about your company? Why cannabis? Where do you see yourself in six months? A year?
Richie Jaynes: The concept and idea was birthed in the living room of our house. My two daughters Whitney (26) and Kilee (19) and wife and I were sitting and speaking and they said we should start a CBD company. The reason why, was My wife a few years ago started researching and investigating cannabis. Her mom had been diagnosed with cancer and my wife just wanted to help her mom live out the rest of her days more vibrant and quality life. We 100% believed in the results that CBD was providing for people. So, we came up with the name Hemp Lyfe. As we wanted to create a tribe of like-minded people and create a movement and lifestyle revolving around living a more vibrant life. As we believe no one deserves or wants to live a boring non-active life. If you feel better. You will live better. Everything we do and create at Hemp Lyfe is with you the customer in mind. keeping in mind, What’s in it for you. We have created a very robust affiliate program that rewards you with commissions for referring other customers that purchase product. This is called our VIP Tribe. Join it.
WB: Do you cook? If so, who taught you? Mother? Father? Television cooking shows? Do you have a favorite recipe? Care to share it? Favorite restaurant? Where?
Richie Jaynes: I am a boring cook. I only cook chicken, steak and basic stuff. So, I have over the last few years reverted to prep meals LOL. I lived with my father growing up. He cooked all the time but him being the cowboy he is. It was mainly beans and steak and potatoes and stuff like that LOL Being here from Texas we love our Tex-Mex and Mexican food. I can eat it every day. Well I pretty much do eat it every day. I would say our favorite restaurant is Javiers. It is an establishment here in Dallas. True Mexico City style food. The best you will ever eat. Not to mention the margaritas are off the chart.
WB: If you could be anywhere in the world right now, where would that be? Doing what? With whom?
Richie Jaynes: This is an easy one. My wife Cindy and I favorite place to go in the world is Anguilla. The best beaches in the word. I would be sitting on the beach drinking a Rum punch. I would love nothing more than to be there right now with my family – with my wife and daughter’s Kilee and Whitney and her fiancé MJ McFarland.