Splattered all over social media sites like Facebook and Twitter, CBD is getting some serious viral attention.
CBD or cannabidiol is an extract of cannabis. It is non-psycho active, so it will not induce any mind-altering effect like that of tetrahydrocannabinol or THC. Although some CBD products can have traces of THC (legally, only up to .3 percent) there is not enough to make you high.
CBD can be found in pills, gummies, oils, and even mascara. Last year Milk Cosmetics launched the not so subtly named, “KUSH” mascara in Sephora’s around the globe. According to the website, the cannabidiol oil will prevent the mascara from drying out while it conditions and volumizes the lashes. “KUSH” mascara has been one of Sephora’s top-selling mascaras since it’s the launch date of April 20th, last year.
Christina Dupee, a mother of three, swears by the holistic effects of CBD. She uses the cannabinoid on herself and even her children.
“I was in shock,” said Dupee, discussing her amazement towards the natural drug.
After significant research, Dupee decided to use CBD to treat her four-year-old son who has been diagnosed with mild autism.
Her son used to have problems with aggression, frustration, and napping. He also refused to speak. Once Dupree introduced a CBD treatment, he eventually was able to sleep through the night.
“When he watches cartoons, he will imitate them, and he will even do dances when he watches ‘The Wiggles.’ He would ignore it before,” she says.
For a long time, CBD has been used for treating a wide variety of impairments, including depressions, anxiety, insomnia, eczema, and so much more.
With the significant legislative transformations in the cannabis industry for the last couple of years, more research has come out to verify these claims. In fact, just last year, the FDA approved the first CBD-based medication, Epidiolex, last year to treat severe forms of epilepsy.
Similarly, the World Health Organization reported that CBD is a safe and well tolerated by individuals that use the cannabinoid.
In 2017, New Frontier Data reported that the CBD market grew 40 percent to $367 million dollars of sales in the US. By 2022, it is estimated that sales for industrial hemp CBD alone will skyrocket to $647 million.
“We knew people were looking for these products, but who knew we would have grown so fast?” said Dafna Revah, owner of the chain CBD Kratom. She opened her first shop in 2014 and has opened up eight more all over the nation since then.
According to Revah, her client age range demographic is from 35 to 55. They come into her stores to purchase CBD products primarily for anxiety and pain relief.